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How to Set an Item's Price: Fixed Price vs. Target Margin

Two ways to control price in EaSync: lock a single listing's price, or set a target profit for the whole store.

Written by Dean

Basic guide for new sellers: two ways to control price in EaSync — lock a single listing’s price, or set a target profit for the whole store. Based on a reply from EaSync support.

Two different ways to set a price

In EaSync, price can be determined in two different ways depending on what you need:

  • Lock the price of a specific listing — so repricing doesn’t touch it.

  • Set a target profit for the whole store — so EaSync calculates price for you using your formula.

Option 1: fixed price for a single listing

If you want a specific listing’s price to stay unchanged during repricing:

  1. Open the Listings page and click Details next to the listing you want.

  2. In the listing’s settings, set a fixed price directly (the price override field).

  3. Save your changes.

While a fixed price is set, repricing won’t change it — even if the supplier’s price (for example, on Amazon) changes.

Option 2: target profit for the whole store

If you don’t want to lock a specific price, but instead set a profit formula that EaSync uses to price all your listings automatically:

  1. Go to Settings → Repricing → Range Repricing.

  2. Enter the profit percentage or fixed profit amount you want.

  3. Save — the new values apply to the store’s active listings on the next repricing cycle (not instantly).

If you’re just getting started

If you’re a new user setting up your store for the first time, check out the general beginner’s guide — it walks through connecting an eBay store, adding listings, and connecting an account for auto-ordering on Amazon: the three basic setup steps every new seller needs.

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