VeRO, Suspensions, Violations, VeRO list and tools to prevent it

Black list Verified Rights Owner

Alex Lv avatar
Written by Alex Lv
Updated over a week ago

READ TIME: 90 seconds

If you are an experienced dropshipper, then you are most likely familiar with the concept of ebay VeRO list. But if you are a newbie and eBay suspended your store unexpectedly due to eBay VeRO violations, then this article will help you avoid new mistakes.

VeRO stands for “verified rights owner program”. This is to protect the brand from violating intellectual property laws. Moreover, the concept of intellectual property is very broad. This includes company logos and slogans and much more.

Yes, it seems that there are no products that are not tagged eBay blacklist. In fact, this is not the case. There are many products not included in the VeRO list and you have nothing to fear when working with them.

Don't be discouraged if your eBay account suspended. We will tell you how to avoid this in the future.

When you do dropshipping on eBay, you try to download more listings every day. Their number is measured in groans or thousands, so it is simply impossible to manually check each listing! It takes too long.

The dropshipping app you are using must have its own probability list. This is a list of names, brands, phrases that are someone's intellectual property. The longer dropshipping app works, the more extensive VeRO list it has, and accordingly, the more chances of not earning an eBay ban. Over the years Easync already has an extensive VeRO list. When creating a listing, an error appears and our customer's side is safe. Easync just won't skip prohibited listings!

You may not be working with us. Anyway, when choosing a dropshipping app, pay attention to its VeRO blacklist. This is one of the keys to your success.

There are also some rules that you can follow to avoid being suspended by eBay.

Selling counterfeit or replica products seems pretty harmless at first glance. In fact, this is a direct way to get banned from eBay. This is a serious violation of eBay policy. Be careful when choosing a product.

When syncing listings pay attention to whether there is copyright protected content or photos in your listings. If the text contains the author's description, you better not use this listing.

Do not use logos of well-known companies. Typically most of them are covered by a trademark. It is forbidden to use them without the permission of the company.

If you are not an official company representative, do not use their brand.

If you have received permission to sell branded products, then make the product description as accurate as possible. Don't exaggerate product performance. A false description can lead to negative customer reviews and, therefore, to the blocking of your eBay account.

If you have received permission to sell branded goods, then adhere to a clear pricing policy.

The eBay's reaction to your probable violation depends on the number of warnings before.

Also, the degree of violation affects the eBay's decision. Public sale of replicas threatens to be immediately blocked. But if eBay found a small piece of text in your description, then a warning is perfectly acceptable. You still have to delete the listing, though. The reputation of their sellers is very important to eBay, so the control of faith is their priority.

If you receive an email notification that your listing has been removed due to a likely violation, then try to be very careful in the future to ensure that the listings do not appear on your side. As a rule, subsequent letters are threatened with blocking.

Our Collages and Watermarking
tool helps the most. Click here to learn more

We also offer a Blacklist tool
If a listing in a new batch is blocked you can force it to list by clicking the check box

The blacklist is specific to the market & country like eBay US, eBay FR and so on.
We update the VeRO list automatically for our members for free as well if you choose to check the box for this. (Checked by default)

Conflicts Highlighting

lets you filter listings by items that match your blacklist.

Description Validation

checks the description for Keywords instead of just the title.

The VeRO blacklist was created over a long period of time. It's impossible to predict & prevent every VeRO in the future. If a new company files a VeRO then we can't know about it ahead of time

Click to read about Counter Notices. It's important if you're concerned about VeROs

Another tip is to use an eBay anchor store. Click here to learn about upgrading.
eBay will give you 48 hours to fix them

There are also copyright, trademark, and parallel shipping violations

Trademark and Copyright are basically the same thing but they remove them immediately. Hundreds of these have never affected our test accounts either

Parallel import violations
is when you are selling something in the global shipping program that you aren't allowed to sell in EU. They give you 48 hours on these too. Just create a new shipping business policy that isn't global and move these items over by revising the listings

If you are an anchor store, and you get a restriction, and no 48 hour notice; then your goal is to try to prevent getting a violation for at least 30 days before you add new listings

The best thing you can do after a restriction is don't list anything for 30+ days.
Listings most likely to get a VeRO are new listings, we think this is because they have a lot of exposure on eBay.
So let it all cool off for 30 days before you list anymore.
Your goal now is to prevent a violation for at least 30 consecutive days

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